Kiosked is the leading, independent Advertising Automation platform company for native digital advertising. Kiosked dynamically creates high-performing ad inventory within the publisher content, solving the industry’s major issues around viewability, relevance, and performance of ads. Founded in 2010, Kiosked has grown into a global company with a Finnish soul. You’ll find almost 90 of us in Helsinki, London, Dublin, New York, Los Angeles, Singapore, Tokyo, Sydney, and Shenzhen.
The Kiosked story – so far…
Kiosked started when two friends, Micke and Antti, sat down and decided to solve the problem of intrusive, non-relevant banner ads. Both guys are serial entrepreneurs who have built and sold multiple global businesses. They met through mutual friends in a business school where Micke was mentoring young entrepreneurs. Antti was pitching his idea on how to change the online advertising industry and with Micke’s background of building successful software platforms, they quickly realized that they shared a common passion and complementary skill sets.
Finland is known for its long and dark winters – they are the perfect time for Finns to come up with and work on innovative ideas. Still, it took four years to bring the Kiosked idea to life!
But let’s not get ahead of ourselves. The first two recruitments back in 2010 were engineers who are still to this day very proud to mention that they built the original prototype. The initial idea for Kiosked was “anything you see, can be yours” i.e. to automatically bring the purchase possibility of a contextually relevant product when you are consuming any type of media on any device. The iconic ’K’ hotspot was invented. Whenever a consumer would hover over the K in an image, they would be able to discover more information and essentially buy the relevant product. Kaboom!
Fast forward two years and Kiosked had moved from their small office in the center of Helsinki to the technological Hub of Finland, Espoo, next to industry giants such as Microsoft, Rovio, and Nokia. Along with a bigger office, the company grew exponentially with almost $10 million in funding. In early 2014 the company saw a need to modify their original business idea. Instead of trying to completely reinvent e-commerce when consumers were not ready to buy online on impulse, Antti and Micke saw that the platform could be extended to be used for online advertising.
At this point the company undertook a pivot, internally known as ‘changing the engines while flying’. The whole team stuck together and transformed the technology platform to what now powers the Kiosked ads. This huge undertaking dominated most of 2014, making Kiosked profitable and bringing home numerous international awards.
This would not have been possible without a dedicated team. It really is the soul of Kiosked. Today the company has offices in Helsinki, London, Dublin, New York, Los Angeles, Singapore, Tokyo, Sydney and Shenzhen with over 90 employees. Moreover Kiosked is a cultural melting pot and home to more than 34 nationalities. It isn’t just a workplace, Kiosked is a circle of friends and a family of like-minded people.
Kiosked is now widely recognized as the world’s leading Advertising Automation company. Our platform reaches close to 300 million unique consumers monthly in every corner of the world! Our story has only begun…