The paradox of online advertising

Hundreds of billions are spent on online advertising every year, and this year it increased to 121 billion dollars, accounting for a quarter of...

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Online is the new black
black-friday

Source: www.country1067.com We guess most of you have been elbowing yourself through a crowd to get the last pair of shoes for the best...

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Grow up, banner!
i will grow up...

As a consumer you see between 3.000 and 20.000 marketing messages everyday. You register only a fraction of these impressions. But...

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Fill it up!
Screen Shot 2014-10-31 at 15.27.41

It’s Friday and while this blog looks at the industry and discusses relevant topics, we promise you today we try to...

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To block or not to block – that’s the question
adblocker

You are in a hurry. While you’re running to the train station you try to check when the next train is...

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Welcome to the Jungle
DSP and SSP

When Guns N’Roses sang ‘Welcome to the Jungle’ they can have only had one thing on their mind: the digital advertising...

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Time is ticking
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Last week we emphasised why the future of the digital ad industry lies in the combination of combining ads with premium...

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