To block or not to block – that’s the question
adblocker

You are in a hurry. While you’re running to the train station you try to check when the next train is...

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Welcome to the Jungle
DSP and SSP

When Guns N’Roses sang ‘Welcome to the Jungle’ they can have only had one thing on their mind: the digital advertising...

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Time is ticking
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week we emphasised why the future of the digital ad industry lies in the combination of combining ads with premium content...

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What the h*** is premium programmatic advertising?
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A phrase has been making the rounds at Adweek in New York this week: Premium Programmatic. Now you are probably thinking...

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The rise of the contextual consumer
Online shopping

  Image source: www.bistromd.com Today the average consumer is all about contextuality, he wants specific things that fit his needs. In order for the personal...

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The power of measuring engagement
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The relationship between consumers and brands has developed into a two-way conversation during the past few years. Despite this, there is...

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Consumers and brands – A digital two-way conversation
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It all began with the invention of the first social network Friends Reunited in 1999, which paved the way to the...

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