Kiosked Co-founder Antti Pasila Named Chief Executive Officer
Leading Monetization Platform Doubles Down On Publishers
Helsinki, Finland, October 7, 2016 – Antti Pasila has been named Chief Executive Officer of Kiosked, the global programmatic advertising platform, in a natural evolution from his former role as Chief Strategy Officer. Pasila co-founded the company in 2010 with Micke Paqvalen, who previously served as CEO and has now been appointed Chairman of the Board.
Kiosked grew almost 400% in 2015, attributable to the company’s ability to help publishers increase their advertising revenue while improving both user experience and monetization. With global clients including DailyMail, News Corp, and CNN, Kiosked places in-context ads for more than 10,000 advertisers each month.
“Ad blocking and unviewable ads are costing publishers tens of billions in ad revenue each year – we help publishers tackle the root cause of these challenges: poor advertising experience. With the Kiosked platform, publishers are finally able to choose quality over quantity with relevant, highly viewable ads that drive up to 4x higher click-through rates,” explains Antti Pasila. “The value of publishers’ inventory is significantly improved as is the user experience.”
“We are looking forward to a bright future as we continue to partner with publishers the world over,” says Peter Clothier,
Senior Vice President, Global Customer Engagement, Kiosked.“While Kiosked has served both publishers and advertisers since its inception, and will continue to do so, we have identified key areas of growth and are committed to becoming the premier monetization solution for publishers around the world.”
Kiosked recently premiered the first SaaS platform allowing publishers to create and manage in-content ad placements through their own ad server. The company has also launched the first programmatically traded 360° ad formats to solve the challenge of scaling immersive advertising campaigns on mobile.
Ole Evers, Director of Business Development, IDG says: “Kiosked offers us the best service there is in the industry. Their platform unlocked the value of our content and opened up new revenue streams for us.”
Kiosked is a global publisher monetization platform that is leading the way to a new era in digital advertising. Kiosked generates new revenue opportunities for publishers with highly viewable, dynamic, and contextually relevant ad placements. Kiosked is the first company to launch programmatically traded 360° ad formats for immersive digital advertising. Headquartered and founded in Helsinki, Finland, today Kiosked has offices in North America, Asia Pacific, and EMEA. www.kiosked.com