23rd of November 2011 by Wiebke
The evolution of the Internet has become a part of day-to-day life. This evolution does not leave the ecommerce untouched. So, what exactly is happening with ecommerce? We think that ecommerce is shaped by six key trends, which are shortly described below. We will continue to write more about each trend in the coming weeks, but we think an overview of the trends comes in handy.
1) The web is a store
Online stores are and will be even more so distributed all over the Internet so that whenever you want something, the possibility to buy it is instantly there. This means basically that ecommerce shifts from serving people at the point of sale to actually serve them at their point of interest. Giving people the possibility to immediately react to impulses is the future. Numbers demonstrate this clearly: Up to 75% of purchase decisions are made by impulses (study by the Yankee group, from UIE White Paper on ecommerce).
2) From ads that irritate to ads that enable
The new innovations in ecommerce are finally turning theory into practice. A customer who wants information will get it instantly, alongside relevant offers. A customer, who does not want to see ads, simply will not see them. Kiosked turns online advertising into a service by empowering the consumer.
3) Distribution is Web Wide
Brands are no longer bound by their web shops. Brands aggregate their products in online shops whereas Kiosked will distribute brands across the web (to reliable sites!) with an easily controllable system.
4) The boundaries between offline and online stores disappear
According to Lightspeed Research, 62% of weekend-shoppers turn to their phones when they begin to consider a purchase (Lightspeed study from Mediapost report). Stores need to be visible online to reach consumers offline!
5) Content producers need monetization models
Although many bloggers get free products and invitations to all sorts of events, landlords don’t accept products and free food as a payment method just yet. Kiosked has created a solution that allows content producers to earn money without irritating the readers.
6) User-generated-content empowers the consumer
Social media is already mainstream and consumers can express themselves in ways that are beyond the control of brands and marketers. Actually 72% of consumers trust other consumers’ opinions posted online, juxtaposed to only 37% who trust ads served in search engine results (Nielsen 2009, Trust, Value and Engagement Study). A person can only be reached by being present in the context he is interested in. Kiosked lets the consumer decide when to be reached.
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