Our articles on
advertising technology

The importance of keeping your ads.txt up to date

To declare ads.txt partners, publishers need to create an ads.txt file and list the companies that are authorized to sell their digital inventory. The file should be placed on the root domain of the publisher's website and can be accessed by anyone who wants to verify the legitimacy of the inventory being sold.

Growth

4

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Thinking about outsourcing your adops?

Growth

3

 min read

Contextual advertising to challenge person based marketing.

Contextual online advertising refers to the use of algorithms and machine learning techniques to deliver targeted advertisements based on the context of a user's online activity.

Tech

3

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Ad Tech Glossary

We understand that programmatic advertising has the ability to confuse and be a little overwhelming, with its massive amount of different terms and phrases. Let us break it down for you, term by term from A to Y. (Ad) tag along.

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How to access Google Ad Exchange?

Google Ad Exchange or AdX, is one of the most sought-after ad exchanges on the market. Google AdX was however designed for large-sized publishers and advertisers, and it can be tricky, if not impossible, for small- and medium-sized players to access Google Ad Exchange. This means that publishers need to choose their monetization partners very wisely, or they might lose a lot of potential revenue.

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Where to check your Core Web Vitals Score?

In 2021, Google made a significant change regarding how they rank web pages. The launch of Core Web Vitals placed user experience at the forefront.

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