Read the latest news from the advertising industry on the Kiosked blog.
We understand that programmatic advertising has the ability to confuse and be a little overwhelming, with its massive amount of different terms and phrases. Let us break it down for you, term by term from A to Y. (Ad) tag along.
Contextual online advertising refers to the use of algorithms and machine learning techniques to deliver targeted advertisements based on the context of a user's online activity.
Google Ad Exchange or AdX, is one of the most sought-after ad exchanges on the market. Google AdX was however designed for large-sized publishers and advertisers, and it can be tricky, if not impossible, for small- and medium-sized players to access Google Ad Exchange. This means that publishers need to choose their monetization partners very wisely, or they might lose a lot of potential revenue.
In 2021, Google made a significant change regarding how they rank web pages. The launch of Core Web Vitals placed user experience at the forefront.
January is yet again here, the time of the year publishers fear the most, mainly due to the dropping ad revenue and poor performance the month brings along.
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