Halloween may bring the monsters and spirits out on the streets, but the wor
Halloween may bring the monsters and spirits out on the streets, but the world wide web is haunted by horrific digital creatures every single day. At Kiosked we’re fighting the spirits of banners past, so this Halloween we are sending out a Monster PSA on some of the creepiest ad formats lurking behind all the ones and zeroes.
Read on uncover the scariest ad formats online at your own risk – they really are the stuff of marketers’ and publishers’ nightmares. Oh, you can also see the entire infographic on CMO.com.
Mindlessly stalks you around the web only to “recommend” a pair shoes you already bought. You’ll soon feel like running away screaming, or virtually chainsawing the Zombie in two until its bits and pixels are splattered everywhere.
This creature is the stuff of every marketer’s nightmares: the notorious Ghost Banner is there yet nobody sees it. This dreaded specter feasts on digital marketing budgets and nope, the Ghost Busters won’t help you with this one.
Slowly but steadily sucks the life out of you as you’re waiting. The Page Load Vampire isn’t after your blood, but feeds off human frustration. Rumor has it that the creation of this online monster dates back to a Transylvanian developer in the early 90s.
Push one wrong download button and this haunted software spirit will find its way to the depths of your laptop. The Adware Poltergeist will overtake your browser to spark endless pop-up ads. We warn you, you’ll need to call upon the Antivirus Exorcists with this one.
Do you need help with banishing the bad and welcoming the good ad formats? Summon us at firstname.lastname@example.org or sign-up for the upcoming Ad Experience Report 2017 for insights on how to make the web a better place for all.
A high click-through rate is something you want to achieve, as it affects your Google ads’ performance and revenue. The question is, how do you manipulate your CTR rate and generate more clicks on your campaigns? In this post, we will go through how to calculate CTR, why it is important to have a good click-through rate, and how you can improve yours.
Google announced earlier this spring that their Scaled Partner Management tool, also known as SPM, is being put in the grave for good. The replacement tool called Multiple Customer Management, also known as MCM, is being implemented as we speak and will fully replace the former tool.
Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.