The hottest shopping weekend is around the corner. We all know it’s not only
The hottest shopping weekend is around the corner. We all know it’s not only a golden time for retailers but also one of the most lucrative times for publishers to make money from ads on their website.
The concept of Black Friday origins from Philadelphia, US, but has slowly yet firmly spread to every corner of the world, regardless of whether Thanksgiving is being celebrated in that country or not. The bonanza starts to build up already in October, increasing the closer in time we get. In November most large retailers start to warm up for upcoming sales and the Black Friday to Cyber Monday madness.
How can publishers make the most of this? Let us tell you, it’s like waiting for Christmas. The ad spends generally peaks in the last quarter of the year, and this weekend represents in many cases, the very best in terms of website revenue and high CPMs. Online shopping is hotter than ever and everyone out there wants to highlight their special offers. Since the competition is crucial on this weekend, you can expect some of the highest CPM’s of the whole year.
In 2018, the online sales on Black Friday reached a world record of a whopping $6,22 billion in the US only. What’s interesting here is that ⅓ of that number was generated from mobile sales, another world record. Let’s not forget about Cyber Monday, which resulted in even higher numbers than Black Friday. Online sales reached $7,9 billion and mark the highest online selling day in US history. These numbers are estimated to increase further during 2019.
So how can you as a publisher prepare for this 4-day ad madness? The work starts way in advance. Here is a checklist for surviving the hottest ad weekend of the year.
Are you new to Kiosked and would like to partner with us?
Drop us a line on firstname.lastname@example.org and we will get you up and running just in time for BLACK FRIDAY and the rest of the quarter since it’s the best time of the year for many reasons.
A high click-through rate is something you want to achieve, as it affects your Google ads’ performance and revenue. The question is, how do you manipulate your CTR rate and generate more clicks on your campaigns? In this post, we will go through how to calculate CTR, why it is important to have a good click-through rate, and how you can improve yours.
Google announced earlier this spring that their Scaled Partner Management tool, also known as SPM, is being put in the grave for good. The replacement tool called Multiple Customer Management, also known as MCM, is being implemented as we speak and will fully replace the former tool.
Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.