We have all heard it by now, “video is the next big thing”. Year after year
We have all heard it by now, “video is the next big thing”. Year after year they claim the same and you know what? It’s true. The topic only gets hotter and below we will explain why.
Video ads were introduced to the world by Youtube back in 2007, and let’s just say a lot has changed in the past decade. Video ads seems to be in a never ending transitional phase that never stops evolving, and therefore they never get out of fashion.
Not too long ago, it wasn’t possible to play video on website’s that otherwise lacked video content. In other words, publishers without video content weren’t entitled to the world of video ads. It was possible to play video content only before, during or after an actual video, meaning you somehow had to interrupt an existing video playing. This is not the case anymore and this is why outstream video is such a game changer in the ad world.
With outstream video enabled, you can place a video in any type of content, and it will auto-play without interrupting the user experience. Outstream videos are shown only when at least 50% of the video is visible and it will pause automatically when out of view. It’s muted by default with the option to turn the sound on and replay if the viewer so wishes. The last frame of the video includes a CTA button that can link to the advertisers’ website.
Kiosked offers in-article outstream video ad units, and boy are they popular. They appear between paragraphs of editorial content.
Here are a few perks of adding video units to your site:
Are we saying that outstream will outpace in-stream videos? Yes, we are. If you are not convinced yet, we have seen some very good monetization, over 25% boost in revenue, on clients adding video to their monetization strategy.
If you are looking for a website monetization partner, Kiosked is here to help. Reach out to us or get started immediately by signing up.