Welcome to Monetization Matters, our new blog series that covers all angles
Welcome to Monetization Matters, our new blog series that covers all angles of website growth: from driving traffic to monetization options and quality content, this series helps publishers gear up for sky-rocketing their digital revenue. All tips are dished out in an easily digestible listicle (we really like the sound of that!). Read on the get inspired, share if you loved it, and stay tuned for the next installment.
1. Post on social media during the most engaging times for your type of website: B2B content performs 16% better during business hours.
2. Try the Triple Share Rule to double your clicks on social media: share content on the publishing day, the next day, and one week after.
3. Getting clicks isn’t free these days: repromote popular content and allocate budget to sponsor those posts.
4. Tailor content for shares by using basic human psychology: people share stuff to appear smart, cool, or funny. That being said, don’t go all click-bait!
5. Build a consistent plan to use keywords you’re most likely to be searched for.
6. Hire an expert to consult you if you’re not an SEO wizard yet.
7. Be smart: too many keywords can get you penalized by Google!
8. Fun fact: SEO traffic has higher conversion rates than paid.
9. Look at your audience data and target based on it.
10. Go local and use your geo data to compete against the big guys.
11. Words matter: write eye-catcing copy for your paid search ads.
12. Educate yourself on the topic. We like Search Engine Land.
Have you already mastered these and are eager to skip right to monetizing your website? Get in touch with our sales team and start earning money today!
A high click-through rate is something you want to achieve, as it affects your Google ads’ performance and revenue. The question is, how do you manipulate your CTR rate and generate more clicks on your campaigns? In this post, we will go through how to calculate CTR, why it is important to have a good click-through rate, and how you can improve yours.
Google announced earlier this spring that their Scaled Partner Management tool, also known as SPM, is being put in the grave for good. The replacement tool called Multiple Customer Management, also known as MCM, is being implemented as we speak and will fully replace the former tool.
Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.