Unlocking New Ad Revenue Potential in Mobile Long-Form Content with Kiosked
As mobile consumption continues to increase, are you fully harnessing the revenue potential of long-form content? Most publishers are not. Dive into Kiosked’s latest blog post to discover how much missed opportunity is left at the table, and how Kiosked's dynamic ad template can transform mobile monetization. Don't miss out on unlocking new ad revenue opportunities!
In today's rapidly evolving digital landscape, mobile consumption dominates user behavior, but are publishers truly leveraging the potential of mobile monetization?
One glaring challenge is the lingering legacy of desktop-first design principles. Many publishers haven’t fully optimized their content for mobile ad revenue, particularly for long-form content. The math is simple: a 2-screen long article on a desktop can extend to over 15 screens on mobile. Yet, many of these screens remain ad-free, a missed opportunity that is hitting publishers right in the pocketbook.
The conventional approach?
Ad slots located predominantly above the article (where engagement is notably low as readers immediately scroll down), after the opening paragraphs, and at the end. But as content stretches, especially for longer reads, ample space emerges between paragraphs. Spaces that are ripe for ad placement in ways that won’t jar the reader's experience.
Data underscores the potential:
Publishers integrating Kiosked have seen an average ad inventory boost of 26% across all devices. With a decade's worth of session data in our repository, we've found that intelligently spaced ads don’t adversely affect session behavior or length. However, the opposite rings true for disruptive ad formats.
The solution?
Kiosked's dynamic ad template. This isn’t about merely adding more ads, but doing it smartly. With conditions such as "if an article has more than eight paragraphs, introduce new slots between every second paragraph, starting from the fourth", the template creates opportunities without overwhelming the user. Moreover, the ad slots adjust according to the user's scrolling behavior, optimizing for higher ad viewability.
The ease of implementation?
Seamless. You can serve script on your page, via ad server, or for those partnered with Amazon Publisher Services, you can activate Kiosked from Amazon Connections Marketplace. Register your site, decide on your preferred ad units, activate Kiosked from the Connections Marketplace, and watch the transformation.
In essence, mobile long-form content is brimming with revenue potential. Don’t leave money on the table. Activate Kiosked today and usher in an era of optimized mobile monetization.
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