What is sellers.json and why is it important?

Sellers.json is a file that is used in the digital advertising ecosystem to provide transparency in the supply chain. This file is similar to the ads.txt file, but it provides additional information about the authorized digital sellers for a publisher's inventory.

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Sellers.json is a file that is used in the digital advertising ecosystem to provide transparency in the supply chain. This file is similar to the ads.txt file, but it provides additional information about the authorized digital sellers for a publisher's inventory.

Sellers.json is important for several reasons. One reason is that it provides a more detailed and comprehensive view of the authorized digital sellers for a publisher's inventory. Unlike ads.txt, which only lists the seller's domain, sellers.json includes additional information such as the seller's name, ID, and relationship to the publisher. This can help advertisers and other industry participants to verify the legitimacy of a publisher's inventory more easily and accurately.

Another reason why sellers.json is important is that it helps to prevent fraud and other types of unauthorized activity in the digital advertising supply chain. By providing detailed information about the authorized digital sellers for a publisher's inventory, sellers.json can help to prevent unauthorized reselling of that inventory. This can help to improve the overall health and trustworthiness of the digital advertising ecosystem.

In addition, sellers.json is also important because it is a recommended industry standard. The Interactive Advertising Bureau (IAB) has recommended the use of sellers.json as a way to improve transparency in the digital advertising supply chain. By using sellers.json, publishers can demonstrate their compliance with this standard and with other industry best practices.

Overall, sellers.json is an important file in the digital advertising ecosystem. By providing detailed information about the authorized digital sellers for a publisher's inventory, sellers.json can help to prevent fraud and other types of unauthorized activity, and can also help to improve trust and confidence in the digital advertising supply chain.