Read the latest news from the advertising industry on the Kiosked blog.
We understand that programmatic advertising has the ability to confuse and be a little overwhelming, with its massive amount of different terms and phrases. Let us break it down for you, term by term from A to Y. (Ad) tag along.
It’s here again, the most festive season of the year for publishers - let’s say it out loud together, Q4. Jokes aside, it is no secret that the end of the year is a glorious time for publishers, where CPM numbers peak and revenue generally reaches the highest levels of all year.
A high click-through rate is something you want to achieve, as it affects your Google ads’ performance and revenue. The question is, how do you manipulate your CTR rate and generate more clicks on your campaigns? In this post, we will go through how to calculate CTR, why it is important to have a good click-through rate, and how you can improve yours.
Google announced earlier this spring that their Scaled Partner Management tool, also known as SPM, is being put in the grave for good. The replacement tool called Multiple Customer Management, also known as MCM, is being implemented as we speak and will fully replace the former tool.
Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.
Welcome to part 4 and the final episode of the mini-series on how to improve your Core Web Vital
Welcome to part 3 of the mini-series on how to improve your Core Web Vital rank. In this series
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