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In 2021, Google made a significant change regarding how they rank web pages. The launch of Core Web Vitals placed user experience at the forefront.
January is yet again here, the time of the year publishers fear the most, mainly due to the dropping ad revenue and poor performance the month brings along.
It’s here again, the most festive season of the year for publishers - let’s say it out loud together, Q4. Jokes aside, it is no secret that the end of the year is a glorious time for publishers, where CPM numbers peak and revenue generally reaches the highest levels of all year.
A high click-through rate is something you want to achieve, as it affects your Google ads’ performance and revenue. The question is, how do you manipulate your CTR rate and generate more clicks on your campaigns? In this post, we will go through how to calculate CTR, why it is important to have a good click-through rate, and how you can improve yours.
Google announced earlier this spring that their Scaled Partner Management tool, also known as SPM, is being put in the grave for good. The replacement tool called Multiple Customer Management, also known as MCM, is being implemented as we speak and will fully replace the former tool.
Many publishers are experiencing a slower than usual start to this year. After the glorious Q4 which for most publishers represents the best months of the year, revenue-wise at least, Q1 is often low and slow. The famous January drop is affecting more or less everyone in the industry, but this year it’s taking longer than usual to recover and reach normal levels in terms of CPM and performance.
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